The Team
At rootARCH, PLLC, we are more than architects—we are partners in your vision, dedicated to creating spaces that inspire, function, and endure. With over 70 years of combined experience, we offer comprehensive architectural services in new construction, renovation, historic preservation, sustainability, interior design, urban design, and construction management.
Our expertise spans a wide range of industries, including:
New Construction & Renovation: Innovative designs for residential, multi-family, healthcare, and commercial projects
Historic Preservation: Revitalizing and preserving architectural heritage
Sustainability & Urban Design: Integrating green building practices and sustainable solutions into every project
Interior Design: Creating functional and aesthetic interiors tailored to your brand and vision
Construction Management: Ensuring timely delivery and cost-effective execution of every project.
Our design process is collaborative and client-centered, ensuring that every project aligns with your goals, budget, and functional needs. By involving our clients every step of the way, we craft tailored solutions that reflect their unique vision while delivering both innovative design and practical results.
From the initial concept to the final build, our team brings passion and creativity to every stage of the design process. We’re committed to turning complex challenges into seamless solutions—creating spaces that are not only functional but also inspiring.
The trust we’ve earned from our clients speaks volumes. With a high percentage of our business coming from referrals and repeat clients, we pride ourselves on fostering long-term relationships and delivering results that exceed expectations, project after project.
Whether you’re planning a new development, revitalizing an existing space, or embarking on a large-scale renovation, rootARCH, PLLC is ready to bring your vision to life. Contact us today to start the conversation and see how we can create something extraordinary together.
John Root, AIA
John is a seasoned architect with over 23 years of experience, known for his belief in the importance of a well-rounded architectural practice. He champions an approach that blends diverse specialties, allowing him to craft creative, responsive designs that deeply resonate with his clients. His broad expertise spans a range of sectors, including retail, office, healthcare, residential (single and multi-family), historic adaptive reuse, and food & beverage hospitality.
Throughout his career, John has had the opportunity to lead and contribute to a variety of high-profile projects. Notably, he managed the design, oversight, and construction of the largest computer manufacturing facility in North America for Dell Computers. Additionally, he played a key role in overseeing complex construction areas within Nashville’s state-of-the-art Music City Center Convention Center. These experiences have helped shape his versatile approach to architecture, blending large-scale technical expertise with a creative, hands-on design philosophy.
John holds both an architectural degree and an interior architectural degree from Auburn University. He is a registered architect with NCARB and licensed in Tennessee, Alabama, Florida, and Georgia. In 2009, John founded rootARCH, initially working out of a renovated single-family home in an up-and-coming Nashville neighborhood. Since then, he has grown the firm into a respected leader in the field, known for its innovative design solutions and client-focused approach.
At rootARCH, we believe in the power of collaboration. We are passionate about working closely with clients who share our vision for innovative, thoughtful architecture. Our goal is to build long-term partnerships founded on trust and understanding, allowing us to tailor every project to meet our clients’ unique needs and aspirations. By combining creativity with a client-centric approach, we consistently exceed expectations and deliver solutions that are both functional and inspiring. Rooted in a deep commitment to excellence, we strive to craft architectural experiences that stand the test of time.
Blake Rutland, AIA
Blake graduated from Auburn University in 2002 with a Bachelor’s degree in Architecture. During his time there, he studied abroad in Europe and participated in the Rural Studio program. He also earned a business minor from Auburn’s College of Business.
With 18 years of experience, Blake has worked on various project types, including commercial, civic, institutional, and adaptive reuse. A native of Huntsville, Alabama, creativity has always been a significant influence on his life and hobbies. He has a unique passion for music and is an active sports fan. Outside of work, Blake spends much of his time with his wife, son, and daughter.
Jeff Goff, AIA
Jeff was Born in Tennessee and raised in Texas. Jeff found his way to architecture through an early interest in drawing and curiosity in science. After completing his Bachelor of Architecture at the University of Tennessee, he spent a few years working overseas before settling back in Nashville. He spent nine years working with two college friends designing, renovating and building various residential projects in the historic Nashville neighborhood of Germantown. With the team often working as demolition crew, fabricators, finish painters and all points in between, Jeff gained a wide knowledge of the built environment. Following a short time on his own, he joined rootARCH in 2012 and has spent his time since on a wide variety of projects across the city. His wife and son keep him happy, healthy and active in his spare time, while a family history of craftsmen keep him in the woodshop whenever possible; often with his young son along his side.
Harry Tarter
Meet Harry
A proud native of Middle Tennessee, Harry is a 2022 graduate of the University of Tennessee, where he developed a strong foundation in architecture with a focus on human-centered design. His studies took him abroad to Barcelona, where he was inspired by the city’s rich architectural history and its emphasis on creating spaces that foster connection and well-being. Harry is passionate about humanizing the built environment, ensuring that each design is not only functional but also deeply responsive to the needs of the people who will inhabit it.
Currently, Harry is working towards his Construction Documentation Technology certification and actively pursuing licensure as an architect. His dedication to professional growth and his innovative, empathetic approach to design make him an invaluable member of our team, committed to creating spaces that enhance lives and build lasting community.